When a client signs up for a Premium Search Engine Optimization Program I create a Google Webmaster Tools Account for their website. Google Webmaster Tools is a behind the scenes reporting system from Google.com that provides reports about the health of a website. Some of the many reports Google Webmaster Tools show is how many of your website pages Google is crawling every day, if there are any crawl errors, what websites are linking to your website, and suggestions on improving the meta tags on your website. Google Webmaster Tools is really great for SEO!