
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is so important because when your website is optimized it makes it easier for search engines to crawl your website which means your website link will show higher on the search engines. With SEO you are providing these search engines with specific information about your website. This is done with meta tags which are descriptive code made with keywords that are applied to your images and website pages.
The better your website is optimized the higher it will rank on major search engines.